Transactional Message Analyst
- Drive the offer and segmentation rules for all email and sms transactional communications.
- Define the requirements for Email and SMS metrics reporting, including web analytics tagging, reporting structure, and discount code reporting for email campaign useage.
- Project manage Ad Hoc Projects and enhancements for Email and SMS
- Conduct product ownership for all transactional messaging and being a liaison with business and IT stakeholders
- Contribute to the vision and roadmap of operational and transactional message strategies and the use of the customer preference center
- Manage work outsourced to agencies and vendors
- Experience in email and/or SMS marketingmarketing program development and/or implementation
- Direct/database marketing or customer relationship
- Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms
- Project management and /or business analyst experience
- Exceptional data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions.
- Superior analytical thinking, communication and organizational skills
- Strong understanding of internet-based consumer behavior and online direct marketing tactics as well as knowledge of email and sms best practices including segmentation, deliverability, and analysis
- Some copy writing and written communication skill
- Results-driven with exceptional detail and knowledge around web analytics, specifically A/B testing and ROI analysis
- Ability to manage time and multiple priorities with a variety of internal and external stakeholders
- Knowledge of CAN-Spam and TCPA laws and other email/sms marketing legal considerations
- Accomplished range of skills from strategic thinking to creative and detailed execution